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For many consumers, life insurance company rankings are pretty low on the list of considerations when choosing coverage. That common mistake can be very costly in the long run.
When you are choosing life insurance you should ask your agent to provide the life insurance ratings from a couple of rating services. In addition to the rate (usually expressed as a letter with A++ being superior) shoppers should ask for copies of the ratings report.
Consumers benefit most from highly trained, knowledgeable agents and online services. Because there are so many options and possible outcomes it is important to work with an agent or service that is comfortable navigating the complex world of life insurance. One way to build confidence in your agent is by carefully listening to responses. For example, it is reasonable to expect that your agent be able to answer your questions about life insurance company ratings. If the agent sounds confused or uncertain, you may not be getting all the information you need to make the best decision on your life insurance policy.